These terms are between Blumint Digital Limited, a company registered in England and Wales with number 15709531, whose registered office is at 5 Flowitt Street, Doncaster DN4 0FL ("we", "us"), and the person or business accepted into our partner scheme ("you"). They start on the date you accept them. We record that date.
1. What this is
1.1 You introduce cleaning businesses to harulu. When a business you introduce pays us, we pay you a commission on what we receive from it for its first 12 months. Your rate is 10%, 15% or 20%, depending on your tier (clause 3).
1.2 The scheme is for people and businesses who are not harulu customers, such as trade suppliers, trainers, accountants, community group admins and content creators. Customers can refer other businesses for account credit under our Terms of Service instead.
1.3 You must be 18 or over and live or be based in the UK. The scheme is open only in the UK for now.
1.4 To apply, email us at hello@harulu.com. We decide who joins and may refuse an application without giving a reason. If we accept you, we tell you by email and record the date you accepted these terms.
1.5 You are independent. You are not our employee, agent or representative, and you cannot make promises, agree terms or take payment for us.
1.6 This is not exclusive. You may promote other products, and we may work with other partners.
2. Your link and code
2.1 We give you a personal referral link and code. A business counts as yours only if it signs up for harulu using your link, or entering your code, when it signs up. We cannot add a referral afterwards.
2.2 If a business has used more than one link or code, the one it used when it created its account counts. Our records decide.
2.3 We record the referral when the business signs up. We do not use tracking cookies: the code travels in the link and is read at sign-up.
2.4 Keep your code to yourself and the businesses you are introducing. Do not publish it on coupon or voucher sites.
3. Your commission
3.1 You earn a commission on each payment we actually receive from a referred business for its harulu subscription, during that business's first 12 months. The 12 months count from the business's first payment to us: they start with the calendar month (UK time) that payment is for. Its free first month (3.5) is not a payment, so it doesn't start the 12 months.
3.1A Your rate depends on your tier:
| Tier | Rate | Who it is for |
|---|---|---|
| Standard | 10% | Everyone we accept into the scheme. |
| Active partner | 15% | Partners who have referred at least 10 paying businesses. A business counts once it has made its first payment to us. |
| Strategic partner | 20% | Cleaning influencers, industry educators and partners who consistently bring us significant numbers of businesses. Only by our written invitation. |
3.1B You start on the Standard tier. When you reach 10 paying businesses, we move you to the Active partner tier and tell you by email. The higher rate applies to payments we receive from the start of the next calendar month, from all your referred businesses. Payments before then stay at the rate that applied when we received them: we don't backdate a higher rate. Once you reach a tier, you keep it while these terms last.
3.1C For example, if you refer 20 businesses on our Team plan at £69 a month, you earn £138 a month at 10%, £207 at 15% or £276 at 20%. Over their first 12 months, that is £1,656, £2,484 or £3,312. This example is only an illustration: what you earn depends on what each business actually pays us.
3.2 A referred business is a business that:
(a) signed up using your link or code;
(b) had never had a harulu account before, and was not on a free trial or in contact with us about harulu before it signed up. If our records show the business was already in touch with us before you referred it, it is not your referred business, you earn nothing for it, and we will tell you; and
(c) is not connected to you. "Connected" includes being owned or run by you or your household, working for you, or sharing your name, email address or email domain (except common webmail domains), phone number, address, or card or bank account.
3.3 Commission is earned only on money we have received. You earn nothing on a free trial, a bill that is unpaid or fails, the business's free first month (3.5) or any month paid with credit, anything other than the subscription (such as text top-ups), or payments after its first 12 months.
3.4 We work out commission separately for each payment and round it to the nearest penny, with half a penny rounded up. For example, 10% of £15.00 is £1.50. A payment counts in the month it was paid. If one payment covers more than one month (for example a year), you earn only on the share of it that falls inside the first 12 months: a business that switches to paying yearly in its 11th month earns you your rate on two-twelfths of that payment.
3.5 The business you introduce also gets its first paid month free. That benefit belongs to the business, not to you.
3.6 If more than 10 businesses you introduced start earning you commission in one calendar month, we review that month before it is paid. We will tell you if we do, and aim to finish within 30 days.
3.7 We may withhold or cancel any commission we reasonably believe was earned by fraud, by breaking these terms, or through referrals that are not genuine.
4. Payment
4.1 At the end of each calendar month we work out what you are owed: the commission you have earned, minus anything taken back under 4.5, minus what we have already paid you.
4.2 We pay by hand, by bank transfer, within 30 days of the end of the month, once what you are owed is £50 or more. Smaller amounts carry forward. We don't pay through any automatic payout service.
4.3 We keep a record of each payment we make to you, with its date and amount. We can send you a statement showing, month by month, what you earned, what was taken back and what we paid.
4.4 You give us your bank details directly, not through harulu. Tell us promptly if they change. We are not responsible for a payment sent to the details you gave us.
4.5 Reversals. If we refund a payment within 60 days of receiving it, the commission on that payment is cancelled. If a business turns out to be connected to you (3.2(c)), or commission was earned by breaking these terms, the commission on that business is cancelled. If we have already paid it, we may take it off your next payment or ask you to repay it within 30 days of our request. Each refunded payment is cancelled once, and a refund of a text top-up cancels nothing.
4.6 VAT and tax. We are not VAT registered today, so commission is worked out on the whole payment. If we become VAT registered, it is worked out on what we receive before VAT. If you are VAT registered, tell us your VAT number before your first payment, and send us a VAT invoice for each payment: we pay the commission and, on top of it, your VAT at the standard rate (20%), rounded to the nearest penny. If you are not VAT registered, we pay the commission alone. You are responsible for declaring commission and paying any tax or National Insurance due. We may report payments where the law requires.
5. How you promote harulu
You must:
5.1 Label your adverts. Anything you publish that promotes harulu because you can earn commission is advertising. Label it with #ad at the start, so people see it before they engage with it, and say plainly that you earn commission on referrals. Saying only "affiliate" or "partner" may not be enough. This follows the ASA's CAP Code and the CMA's guidance.
5.2 Be truthful. Only describe harulu, its prices and its features as they appear on our website at the time. Do not promise discounts, results or features we do not offer.
5.3 Not send spam. Only email or text businesses where the law allows it (PECR and UK GDPR), and have a lawful basis for contacting the people you promote harulu to. Do not buy or scrape contact lists.
5.4 Not pretend to be us. Do not use a name, website, social media account or domain that could make people think you are us, and do not bid on our name, or misspellings of it, in search adverts.
5.5 Not post fake reviews or testimonials, or offer anyone money or a reward to sign up, review or praise harulu.
5.6 Not use cookie stuffing, hidden links or any other way of claiming referrals you did not make, and not promote harulu next to unlawful, hateful or adult content.
5.7 Use our name and logo only as we provide them, and stop using them when these terms end.
5.8 Follow any reasonable promotion guidelines we give you in writing.
6. Information and privacy
6.1 We show you how many businesses signed up with your link, the commission each payment earned you, anything taken back, and what we have paid you. We may show a business's name. You may use that information only to check your commission. Businesses see you only as "a partner".
6.2 You will not receive any information about a business's customers, staff or records, and you must not ask businesses for it on our behalf.
6.3 Do not send us anyone's personal details unless they have asked you to.
6.4 You and we are each responsible for the personal data we hold. We use your details (name, contact details, bank details and payment records) to run these terms and pay you, as our Privacy Policy explains.
7. Ending these terms
7.1 Either of us may end these terms with 30 days' notice by email.
7.2 We may end them straight away, or pause your link, if you break clause 5, act dishonestly or try to earn commission unfairly.
7.3 When they end:
(a) your link and code stop working for new sign-ups;
(b) unless we ended them under clause 7.2, we pay commission on payments we receive within 90 days afterwards from businesses that signed up before the end; if we ended them under clause 7.2, no more commission is earned and any held for review is not paid; and
(c) you stop using our name and logo.
8. Changes
We may change these terms, including the commission, or close the scheme, by giving you at least 30 days' notice by email. Commission already earned is not reduced. If you do not agree, you may end these terms under clause 7.1.
9. Liability
9.1 Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else the law does not allow to be limited.
9.2 Otherwise, our total liability to you under these terms is limited to the commission paid or owed to you in the 12 months before the claim.
9.3 You are responsible for your own promotion. If we face a claim or fine because you broke clause 5, you will cover our reasonable costs.
10. General
10.1 These terms are the whole agreement about the partner scheme.
10.2 You may not transfer these terms to anyone else without our written agreement.
10.3 Nobody else has rights under these terms under the Contracts (Rights of Third Parties) Act 1999.
10.4 If a court finds part of these terms unenforceable, the rest still applies.
10.5 These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Acceptance
Fill this in, sign it and email it to hello@harulu.com. We confirm by email when we accept you, and these terms start on the date we record.
Your details
| Full name | |
| Business name (if any) | |
| Phone | |
| UK address | |
| VAT registered? (yes or no) | |
| VAT number (if registered) |
Your rate (clause 3.1A). You start on the Standard tier at 10%. We move you up when you qualify, or invite you to the Strategic partner tier.
Don't put your bank details on this form. We ask for them separately before your first payment (clause 4.4).
Signed for you, the partner
Signature: ______________________________ Date: ______________
Signed for Blumint Digital Limited
Name: ______________________________
Signature: ______________________________ Date: ______________